Thus, Noto was born-a multi-use, gender-fluid cosmetic line focused on giving back to the community. ![]() ![]() They knew as well as anyone that queer, non-binary, trans, and BIPOC people weren’t celebrated or even often seen in the beauty industry, so they sought to uplift their stories and create a space for everyone to embrace radical self-care. This multi-use, gender-fluid cosmetic line is focused on giving back to the community.Īfter a “mini life crisis vacation to Thailand,” Gloria Noto decided to use their well-rounded background as a makeup artist for good. Currently, 2% of all sales are donated to The Center, a “safe space in downtown NYC that provides vital programming and resources to the LGBTQIA+ community.”Īside from having great company ethics, Milk Makeup also creates quality products, such as the popular Hydro Grip Primer that claims to keep makeup in place for 12 hours and the Kush Mascara that volumizes and conditions lashes. Since then, Milk Makeup has continued to support and uplift the LGBTQ+ community. Why did they do this? As they said, “Because who says that beauty products have to adhere to gender rules?” In 2017, this retailer teamed up with skincare brand Very Good Light to start a campaign called “ Blur the Lines.” This campaign questioned gender norms and stereotypes within the makeup industry by featuring models, activists, and creators of all identities talking about how makeup and beauty products help them feel more beautiful in their bodies, regardless of how they present to the world. Milk Makeup is a vegan makeup and skincare brand based in New York City. This New York vegan brand loves to challenge the makeup gender binary with their marketing and company ethics. There’s something for everyone-unless you don’t want to look like a goddess, then maybe it’s not for you. ![]() Some of the more popular products include DragunEgg TRANSformation Kit, which is an egg-shaped kit that comes with DragunFire Color Corrector and TRANSformation Powder-both of which are equally loved on their own for concealing and setting the face. All of Dragun Beauty’s products are vegan and “cruelty-free,” for which the brand sought to have its products certified by PETA, a promise that nothing it makes includes animal products or is tested on animals.ĭragun Beauty frequently features models of varying sizes, skin colors, and gender identities in its marketing, too. As a trans woman, she knows the struggles of the community and saw that the beauty industry was not inclusive to trans women in particular, so she set out to fill that gap herself. If you’re not sure where to start when shopping the brand, you can’t go wrong with the best-selling Jaclyn Hill Eyeshadow Palette, which has a range of neutrals and colorful shades to create any kind of look.įounded by Nikita Dragun, this make-up brand is made for trans women (and everyone else too) by trans women!ĭragun Beauty was founded in March 2019 by Nikita Dragun, a popular YouTube makeup artist who gained the attention of fans from the start with her informative tutorials. In 2020, it beat its own record with $459,000 going to GLSEN, an organization dedicated to creating safe and supportive school environments for LGBTQ+ youth. In 2019, it donated $436,000 to The Trevor Project, an organization that is focused on suicide prevention amongst the LGBTQ+ community. To go along with its commitment to “show the world your true, vivid, exploding colors,” Morphe donates a portion of its proceeds to various nonprofits that help the LGBTQ+ community. And as the brand says, “Stereotypes? Not interested.” Morphe works with popular influencers and artists-Todrick Hall, Bretman Rock, and Brookelle McKenzie, to name a few-to help create vibrant, eye-catching products and makeup looks. With almost 11 million followers on Instagram, Morphe has captured the eyes of many with its affordable, trendy makeup products. Morphe has a lot of color options to help you play with your look.
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